Abuse Online abuse, disinformation, fraud and other malicious content are on the rise and becoming more complex to track. Today, a startup called ActivFence, which has quietly created a tech platform to deal with threats being created and planned, has made significant announcements by coming out of the shadows, to make it easier for trust and safety teams to fight on the platform. Funding behind the growth of large organizations using its services.

The startup, which is headquartered in New York and Tel Aviv, has raised 100 100 million, using the funds it will use to continue to grow its equipment and increase customer base. To date, ActivFence says its clients include companies in social media, audio and video streaming, file sharing, gaming, markets and other technology – it has not yet released any specific names but says its tools collectively. ” Billions ”users. Governments and brands are the other two categories it targets as it continues to expand. It has been around since 2018 and is growing at 100% annually.

The million 100 million announced today actually covers two rounds: its most recent Series B-led CRV and Highland Europe, as well as the series never led by J-Grove Ventures and Norvest Venture Partners. Vintage Investment Partners, Resolution Ventures and other anonymous supporters also participated. It is not disclosing the valuation but I understand that it is more than 500 million.

“From the very early days of the company we are very honored to be active partners and to be part of this important journey to make the Internet a safer place and to see their unprecedented success with the world’s leading internet platform,” Lawton Levkovitz said. General partner at Grove Ventures in a statement.

The increased presence of social media and chat online chatter on other platforms has drawn a strong focus on how those forums are used by bad actors to spread malicious content. A special approach to active encens is a set of algorithms that tap into innovations in AI (natural language processing) and map the relationships between conversations. It crawls all the obvious and less explicit and hard-to-reach parts of the internet to pick up on chatter, especially where a lot of malicious content and campaigns are born – about 3 million sources – high profile issues before they happen. It is based on the concept of big data analytics as well as the understanding that content is the value of a long tail of inline content if it can be effectively tapped if both are created.

“We take a fundamentally different approach to trust, safety and content moderation,” co-founder and CEO, Noam Schwartz, said in an interview. “We are actively searching the darkest corners of the web and searching for bad actors to understand the sources of malicious content. Our customers then know what comes next. They don’t have to wait for damage, or internal research teams to identify the next scam or disinformation campaign. We work with some of the most important companies in the world, but there are also risks on small, super specialized platforms. “

The end ins visibility that ActiveFence collects is then packed up into an API that its customers can then feed into any other systems they use to reduce or minimize traffic on their own platform.

Active Creative is not the only company building technology platform that helps platform operators, governments and brands get a better picture of what’s going on in the vast online online world. Act FactMata has created algorithms to better understand and track online emotions; Primer (who has also recently raised a big round), uses NLP to help its customers track online information online, including from government agencies who used its technology to track misinformation during the election campaign. ; Bolster (formerly known as Redmarlin) is another.

Some large platforms have become even more active in bringing in-house tracking technology and talent: Facebook launched Bloomsbury AI several years ago for this purpose. Twitter has acquired Fabula (And is working on big efforts like Birdwatch to create better tools), and earlier this year Discard chose Centropy, another tracker of online abuse. In some cases, companies that compete more regularly with each other for eyeballs and dreadlocks also form teams to collaborate in the effort.

Indeed, it may well be that in the end multiple efforts and multiple companies will do well in this area, unlike other corners of the security world, which may require more than one hammer on problems to break. In this particular case, the early growth to date, and its effectiveness in identifying early warning signs, is one reason why investors have taken an interest in Active Active.

“We look forward to supporting ActiveFence in this important mission,” Izar Armoni, CRV’s chief investor, said in a statement. “We believe they are ready for the next phase of development and they can maintain leadership in a dynamic and rapidly evolving confidence and security market.”

“This round will help the company accelerate the pace of growth we’ve seen over the last few years,” said Drew Nahumi, general partner at Norwest Venture Partners, in a statement.