When it comes to software to help manage IT workers’ devices wherever they happen, enterprises have long been spoiled for choice – a situation that has come to a head especially in the last 18 months, when many office fees globally have gone away and people have their Log in to systems. But that’s not really the case for small and medium-sized businesses: they have long been overlooked when it comes to creating modern IT management solutions tailored to their size and needs, along with many other aspects of technology.

But those are signs of change. Today, a startup called Atera, which builds remote, and low-cost, predictable IT management solutions specifically for organizations with less than 1,000 employees, is announcing a round of funding of 77 77 million – a sign of market demand, and Atera’s own success in addressing it. . The investment attire is valued at 500 500 million, the company has confirmed.

The Tel Aviv-based startup now has over 1,000 clients in some countries, managing millions of endpoints – computers and other devices connected to them – in almost 0 countries, providing real-time diagnostics on the datapoints created by those devices, hardware, software and With network or security issues.

Atera aims to use those funds to continue to target both customers and expand its productivity – especially by adding more functionality to AI that is currently in use (and for which Atera has been patented) to run predictive analysis, one of the technologies. Which is part and parcel of solutions targeting large businesses today but is absent from most software software especially with SMB in mind.

“We are basically in the capacity of democratization that exists for industries, but not for the other part of the economy, SMBs,” Atra CEO Gil Pekelman said in an interview.

The fund is managed by General Atlantic, and is significant for only the second time Etra has ever raised money – the first was earlier this year, when K1 Investment Management spent 25 25 million, which is also in this most recent round. Earlier this year, Atera, which was founded in 2016, turned a profit in 2017 and then deliberately turned a profit in 2019 as it uses cash from its balance sheet to grow. By all means, it was bootstrap. (And he still has cash from the early stages of this year.)

As Peckelman – who founded the company with Oshri Moal (CTO) – describes, Atera’s approach to remote monitoring and management, as space is commonly called, starts with software software clients installed at endpoints connected to the network. Which gives IT managers the ability to monitor the network, regardless of the actual physical range, as if it were located in the same office fee. Around the architecture, Etra essentially monitors the activity covering those devices and collects “datapoints” – currently taking about 40,000 datap ap ints per second.

To be clear, these datapoints are not related to what a person does, or any content, but how the devices behave, and the diagnostics that Atera covers and focuses on the three main areas: hardware performance, networking, and software. Performance and safety. Through this, the Atra system can predict if something is going wrong with the machine, or why the network connection is not working, or if there is any suspicious behavior that may require a security-oriented response. It complements its work in the third realm by integrating third-party security software – BitDefender and Acronis – and issuing updated security patches for devices on the network.

The entire system is designed to be self-serving. You buy Atera’s products online online, and there’s no salespile – in fact most of its marketing today is done through Facebook and Google, Pekelman said, an area where it will continue to invest. This is one reason why it doesn’t really target large businesses (other levels of customization will be needed; as well as more sophisticated service level agreements). But there’s also a reason why Atra is so affordable: it costs ટેક 89 per month for an IT technician, regardless of the number of final points being managed.

“We have about 1,000 employees in our constituencies, a world that was currently totally ignored,” Peckelman said. “The market we’re targeting and the ones we care about are these little people and they don’t have the tools like this today.” With Model Dell being 89 89 per month using tech software, this means that a company of 500 people with four technicians pays 35 6,356 per month to operate their network, a larger scheme of IT services, and one reason Atra is increasing. Employees have gotten caught up as they get away, and they seem to be staying that way.

And there is a reason why this model is getting richer and investors are interested in it.

“Atera has developed an exciting all-in-one platform that offers immense value to its customer base, and we are thrilled to support the company at this crucial moment of growth,” said Alex Crassis, MD, Global Head. Co-head of Investment Sourcing and Emerging Growth at General Atlantic, in a statement. “We are excited to work with a company that defines an Israeli company, extending General Atlantic’s presence in the country’s advanced technology sector, and this is our fifth investment in this sector. The company will look forward to partnering with Gill, Oshri and the Atera team to help realize the company’s vision. “