Among early adopters, Last year the most popular item this time was not a hand sanitizer or chlorox wipes but a username of the clubhouse, the only media deo-social media platform in which Silicon Valley was obscured when it started in spring. Access already requires an invitation from someone on the app, and this was in demand in the quarantine month alone that some sold for hundreds of dollars on eBay. Clubhouse was hailed by many outlets as the future of social media (including this one) and its waiting list increased to one crore.

Today, those invitations are useless: Clubhouse had its long-awaited general release on Wednesday, meaning anyone can now download an app and set up an empty account. And yet, the public doesn’t seem to be rushing into it. The application had 484,000 new installs globally between July 21 and 25, according to analytical group Sensor Tower. That’s a 17 percent increase over the previous five-day period, mostly coming from outside the United States. On Apple’s Play Store, Clubhouse ranked 10th among apps in the category of open social networking in public on its first day – Google Duo downloads were even higher. On Android, where Clubhouse is more new, it rarely cracks the top 20.

For an app that has recently beaten Instagram, Ticket OK and WhatsApp in the global app stores, it’s a confusing debut. In the past, Clubhouse has said that its invitation system is key to growing “in a measured way”, giving new users a ride in batches and creating features like DMS as needed. Without its uniqueness, however, the clubhouse has also lost some of its hype.

“Selling my clubhouse invitations,” tech blogger Jane Manchan Wong said Joke Wednesday, when the app announced it would be available for general download. “You may have to pay people to take it from you,” said Alex Lieberman, executive chairman of Morning Bruna, an email newsletter favored by the millennial business group. The Morning Brew recently declared the clubhouse “over”, making the app feel less like “Soho House – exclusive and therefore mysteriously cool” and more “like an open house”.

Clubhouses are still growing, especially in some markets outside the United States. In June, the app had 7.7 million new downloads, of which 8.8 million came from India. International development was a key part of clubhouse’s latest fund-raising, during which investors valued the app at 4 4 billion. However, the U.S. As user growth slows in, some have questioned whether the app can live up to its evaluation. “NFT or Clubhouse Valuation, which is a big bubble?” Tech analyst Michael Gartenberg Tweeted Earlier this year. And last week, Technol public’s publicist Ed Zitro told the general release of the clubhouse “a big stench that no one wants to talk about.”

Clubhouse cites its international growth as evidence that people still enjoy being on the app. A spokesman wrote in an email. But now it is facing more competition than ever before. Both Facebook and Twitter created live audio dio features last year, allowing audio dio creators to monetize their content. Discord, the game Dio Chat app, originally popular with gamers, has re-named itself as a place to “talk and hang out” for all kinds of creators. The social isolation of the epidemic was the tail for many digital platforms; Now, they have to compete with each other for creators and content that will keep users coming back.