The CNN streaming service rumors were true. The network has unveiled a CNN + service that will offer a mix of live and on-demand shows that are “separate and distinct” from existing TV coverage. It will debut sometime in the first quarter of 2022. CNN did not lower the price, but said lead executive Andrew Morse Diversity There will be no ad-supported level in an interview or launch.
At the center, as you would expect, would be live content. CNN + plans to provide eight to 12 hours of in-depth local coverage and “lifestyle” content each day, including both veterans and newcomers to the hearing. You will also have opportunities to interact with anchors and experts in ring-time discussions. It won’t be a digital replica of CNN’s general news after that, but you may have reasons to tune in every day.
On-demand catalogs surprisingly tap into CNN’s current collection, including shows Anthony Bordein: Parts Unknown Others United Shades of America. There will be original shows and movies for internet service, although CNN will not release it until 2021.
Officially, Morse said the CNN + will not be bundled or connected to the HBO Max, despite having a WarnerMedia connection. Diversity Sources, however, claim that there is a “strong possibility” that the service will be bundled with HBO Max and Discovery + after Warfare Media and Discovery finalized their merger.
Morse was hired by CNN in June 1980. + Launched as big as launching TV service in June 1980. There was also the opportunity to experiment with formats that blur the distinction between entertainment and news.
The question, of course, is whether viewers will bite. CNN has had success with long-form content like Anthony Bordein’s show in the end, but it’s not clear if people are willing to pay a monthly fee to watch them. There’s also the matter of streaming service overload – you won’t be thrilled to subscribe to any other offering fur to make sure you catch everything that CNN catches.
Editor’s note: This post originally appeared on Engadget.