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Eloello, a startup that is a live social gaming platform led by India’s fastest growing creator, has raised 2.1 million.

Founded in Sau Gust 2020 by Saurabh Pandey and Akshay Dubey, Elolo is a livestreaming and social gaming platform. It brings indigenous activities such as tambola, antakshari, chidiya ud, musical chairs and talented artists in live format with the hosts creators of games for their fan community.

ELO has seen a 15-fold spike in users in the last six months, surpassing one million users on the platform with a record of over 100 million game events. More than 50% of user support is female. Elolo’s platform provides a live interactive experience where users can participate and become interactive stars instead of just watching gameshows or events.

He has a passion for the creative economy, as Pandey used to do stand-up comedy and previously run his mother’s YouTube channel.

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“We started out on social media as content creators and realized how much money exists for creators to make money directly from their audience,” Pandey told Gamesbit in an email. “The creators hosting Desi Social Games live had a unique understanding of how Anchor hosts game shows on TV or how families play such true social games together.”

Funding

Above: Sarubh Pandey and Ashke Dubey are the founders of Aloelo.

Image Credit: Eloelo

The pre-series A round was led by Waterbridge Ventures and the Lumkai Fund. The latter is India’s first gaming and interactive media venture capital fund. Better Capital and talent management firm Exide Entertainment also participated in the round.

ELO launched its beta in September 2020, and the core project launched in January. The Bangalore-based company will use the money to increase its creator partnership as well as launch new live game formats, scaling the platform so that it can reach its next 10 million users.

“India’s creative economy is the fastest growing in the world, and the most unfamiliar audience in this space are women creators and influencers,” Lumkai’s co-founder, Justin Shriram Keeling, said in an email with Gamesbet. “EloElo has created a unique, healthy, fun and vibrant platform for creators to enable families and friends to play in a secure environment using their proprietary, lean-forward social gaming formats. In less than nine months, Eloello’s growth speaks for itself in over 100 million game sessions – and already with more than 10,000 producers organically, they’ve shown that anyone from any background can become a future gaming superstar. “

Aloelo CEO Pandey said in an email to Gamesbet that the live video is resonating with more and more fans as it helps build authentic relationships with the creators. Today, users spend anywhere between 30 and 35 minutes every day enjoying live games and livestreams on the app.

Above: Iloelo application

Image Credit: Eloelo

Next year, Elolo will launch live games and event formats led by a number of producers that will unify monetization for producers and interactive entertainment for users, Pandey said.

Eloello is located at the intersection of the most creative economies and vibrant social gaming trends. Global parallels with Iloelo’s M to Dell could draw attention to major Chinese companies such as Bigo Live, which focuses on 2 2 billion in live streaming in India before China’s apps are banned, and Hago, which has more than 100 million downloads in India before Chinese apps were banned. .

Waterbridge Ventures partner Ravi Kaushik said in a statement that the founders are creating a unique gambling livestreaming platform for content creators, and they have top-class engagement and retention metrics for more than a million partners.

India has more than five million producers, but 97% of them have very limited income opportunities, Dubey, co-founder of Eloelo, said in an email. Dubey said the company with various technologies has seen a lot of enthusiasm from producers who have joined the stage and also invited their fans from social platforms, Dubey said.

Future vision

Above: Iloelo application

Image Credit: Eloelo

Eloello is adding many more live game templates for the creators to host for their fans. It has also launched a creator program where, apart from monetization, creators are equipped with data and insights from their live events with guidance to help grow to 10 million users over the next 12 months.

The company has 22 employees. The initial target market is India, but the company may also try to scale globally. Pandey said the product vision is to create a truly interactive, ubiquitous platform where producers host live games and users consider it a safe, fun experience to unwind.

The company said content creators experiment with a variety of formats to display the official dimensions of their personality with the audience.

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