Facebook is setting a program to pay creators 1 1 billion by the end of 2022, part of an effort to rob influencers on its platform, Facebook chief executive Mark Zuckerberg said Wednesday.

Of the 1 1 billion will be allocated to all types of creators, encouraging influencers to create and post original content on Facebook, the social network said. Will be able to make money using impressive specific Facebook and Instagram features or hitting certain targets. If producers livestream on a regular basis, for example, they can make cash.

Over the past year, there has also been an arms race between tech companies seeking to take online content creators to court that could generate enormous engagement and bring their young fans and cultural relevance to the platform. Ticket ok and YouTube have built deep relationships by helping creators make money in the community and create facilities to meet their needs.

Under Facebook’s new program, which is an invitation for now only, eligible creators will see warnings to join the effort when they open the app. Facebook said it plans to create a dedicated place for creators to track their bonuses on Instagram and Facebook by the end of the year.

This is not the first time that creators have been paid by Facebook to use its products. The company previously paid ticket ok influencers and YouTubers to use Instagram features such as IGTV, a long-form video feature like YouTube, and reels, which act like ticket ok. In December, Facebook promised to invest million 10 million over the next two years in the black gaming community, with some creators pledging monthly payments to use Facebook gaming, a streaming platform similar to Twitch.

Direct payments to try to keep producers away from ticket ok stories are becoming increasingly common. In November, Snapchat began paying content creators પોસ્ટ 1 million a day to post on the app’s Spotlight feature, which works like a ticket ok. Those payments have only recently dried up, potentially attracting Facebook’s bonus program.

Venture capital firm Signalfire reports that at least 50 million people worldwide now consider themselves content creators and one of the fastest growing sectors of small business.

On Wednesday, mobile insight company Censor Tower said Ticket OK was the most downloaded app globally in the first half of 2021. Ticket OK has also surpassed three billion installations globally, the censorship said, adding that it is the first non-Facebook application to surpass this figure.