Google has been fined 500 million euros or 59 3,593 million for failing to negotiate a deal in “good faith” with publishers by French antitrust officials to bring news to its platform on Tuesday, a victory for media companies that are fighting to make it. The decline in advertising revenue is attributed to the Silicon Valley giant.

French officials say Google has ignored a 2020 order by French regulators to negotiate a licensing deal to use short blurbs from articles in search results. The case has been closely watched as it is one of the first attempts to implement a new copyright pyrite directive adopted by the European Union, forcing Internet platforms such as Google and Facebook to compensate news organizations for their content.

Isabel de Silva, president of the French Anti-Trust Body, said in a statement that when the authority imposes orders on companies, they must respect their letter and their spirit and enforce them unconsciously.

Google has given news publishers two months to come up with new ideas to compensate or fine up to આશ 900,000 a day, about ડો 1.065 million, French officials said.

The French decision is final in a battle between news publishers and Internet platforms over the use of news content. In Europe and elsewhere, policymakers have increasingly sided with publishers who argue that Internet companies are profiting from the misuse of their content. Companies like Google and Facebook have argued that they drive traffic to news websites.

Internet companies fought a copyright law passed in Australia this year that gave publishers the benefit of further negotiations. That led to a showdown in which Facebook soon removed news ending from its platform for users inside the country.

As policymakers break down, Google is trying to strike deals with individual publishers. In October, the company said it would spend more than 1 1 billion on licensing the content of international news organizations. And in February, it announced a three-year deal with News Corp, the owner of The New York Post, The Wall Street Journal and other leading news outlets.

Google, which could appeal the fine, said it was “very disappointed” with the French decision and would continue to negotiate with the publishers. “We have worked with good faith throughout the process,” Google said in a statement. “Penalties ignore the reality of our efforts to reach an agreement and how the news works on our platform.”

French authorities say Google has imposed unreasonable restrictions on its negotiations with publishers, including the need to participate in the company’s new licensing program, News Showcase. Google struck deals with several leading French news outlets – including Le Monde, L’Obs and Le Figaro – but others expressed concern about the process.

Google said it was finalizing a global licensing deal with France-Press, one of France’s largest media organizations.