LONDON – Between Uber It’s, Just It and Deliver’s bikes and scooters, zipping around central London is a new gateway that promises almost instant gratification for your craving for a bar of chocolate or ice cream pints: Gatir, a Turkish company says Will deliver your groceries in 10 minutes.

The delivery speed of Gerir, from the network of neighboring warehouses, coincides with the surprising speed of the company’s recent expansion. Five-and-a-half years after the model initiative in Turkey, it suddenly opened in six European countries this year, bought a competitor, and expects to be in at least three American cities, including New York, by the end of 2021. In just six months, Gator has raised nearly 1 billion to raise the bar.

“We stepped up our plans to go to more countries because if we don’t, others do,” said Nazim Salur, the founder of Gatir (the word for “bring” is Turkish). “It’s a race against time.”

Mr. Salur deserves attention on his shoulders. In London alone, five new fast grocery delivery companies have hit the streets in the past year. Philadelphia-based Gopfe raised 1.5 1.5 billion from investors, including Softbank’s Vision Fund, after Spanish restaurant and grocery company Glovo raised more than half a billion dollars in April.

Staying home for months during the epidemic, millions of people began using grocery grocery delivery. Delivery subscriptions for many items, including wine, coffee, flowers and pasta advanced. Investors have seized the moment and are backing companies that will bring you what you want, not just soon, but in a few minutes, whether it’s baby diapers, frozen pizza or a chilled bottle of champagne.

Fast grocery delivery is the next step in the wave of luxury car service providing pay venture service, used to order taxi services in minutes, take a holiday in cheap villas by RBNB and more entertainment is available on demand.

“This is not just for the rich, the wealthy, who have money to waste,” Mr. Said Salur. “It’s an affordable premium,” he added. “This is a very cheap way to treat yourself.”

The path to profitability in the food delivery industry has been elusive. According to Pitchbook’s data, since the beginning of 2020, venture capitalists have not stopped investing nearly 14 14 billion in delivery online delivery grocery businesses. This year, only Getty has completed three rounds of funding.

Is Gator Profitable? “Yes and no,” Mr. Said Salur. After a year or two, a neighborhood can become profitable, he said, adding that the company is not yet profitable.

Alex Frederick, a Peachbook analyst who studies the food technology sector G sector, said the industry knew it was going through a period of blitzscaling, created by Reed Hoffman, who helped build PayPal and found LinkedIn, a description of racing to serve the company. Will. Global customer support before any of its competitors. And right now, companies have a lot of competition without much difference, Mr. Frederick added.

“It’s a race to gain market share at the expense of profits,” he said.

One of Gator’s first major investors was Michael Moritz, a billionaire venture capitalist and partner at Sequoia Capital, famous for early bets on Google, PayPal and Zappos. “Getty took my interest because I have yet to hear any customer complaints that they have received his order quickly,” he said.

“A ten-minute delivery may seem deceptively easy, but newcomers will report that raising money is the easiest part of the business.” Gutierrez has spent six years trying to solve his operational problems – “an eternal in our world” – he said.

Still, there are upstart grocery delivery services on city streets around the world. As the competition intensifies, London’s fast delivery companies – names like Gorillas, Vizi, Dija and Zap – are also offering exceptional ste. At one point Gatier fed 15 pounds (about. 20.50) for only 10 pence (about 15 cents).

It is not a calculation of withdrawal delivery services obtained in groceries (such as deliveries). And then, despite the slow pace, there are supermarkets and corner stores that deliver now, and Amazon’s supermarket service.

Will users build a fairly strong habit or enough brand loyalty once the promotion is over? The ultimate push for profit means that not every one of these companies will survive.

Mr. Salur says he is not afraid of competition for fast grocery delivery, as there are competing supermarket chains expecting many businesses in each country. The wait in America is gopf, which already has states in 43 states and reportedly wants a valuation of 15 15 billion.

Entrepreneurship is a late career move for Mr. Shutter Sal 59-year-old Salur after years of sales of industrial plants. Since then, his focus has been on speed and urban logistics. Three years after the taxi-hiling gender app was created, people got a car in three minutes, three years later, he founded Gaster in 2015 along with two other investors. In March, when Gutierrez raised 300 300 million, valued at કંપની 2.3 billion, it became Turkey’s second unicorn worth more than for 1 billion. Today, the company is valued at 5.7.5 billion.

In his early days, Getty tried two ways to reach his 10-minute goal. Way 1: He stocked the company’s 300 to 400 offerings in a vehicle that was always moving forward. But consumers can order more products than vans (the company has now given the figure that there are about 1,500 items). Van left delivery.

The company settled on Way 2: Delivering from a range of so-called dark stores by electric bicycle or mopeds – a hybrid of a warehouse without customers and a small supermarket – with narrow wings lined by shelves stocked with groceries. In London, Gator has more than 30 Dark stores, and has begun deliveries in Manchester and Birmingham. It is opening up to 10 stores a month in the UK and expects to have 100 by the end of the year. More customers means more, not bigger, stores, Mr. Said Salur.

The challenge is to find the properties – it should be close to people’s homes – and then deal with different local authorities. London, for example, is divided into such councils, each issuing a license and making planning decisions.

In Battersea, in south-west London, Vito Perinillo, manager of several dark stores who recently operated Italian restaurants, decides that delivery riders will not disturb their new neighbors. The dark store behind the new development of the apartment is under the railway arch. There are signs on both sides of the waiting electric scooters that read “No smoke, no noise, no noise.”

Inside, you hear the intermittent sound of the llnt, notifying the employees of the incoming order. A picker picks up the basket, collects the items and packs them in a bag for the rider. One wall is lined with refrigerators, with a full stock of champagne. At any given time, two or three picks weave from the wing, and in Battersea, the atmosphere is calm and serene, the fact that their movements are being measured below the other. On a recent day, the average time to fill a pack order was 103 seconds.

Shaving a few seconds of delivery requires efficiency in stores – the customer should not rely on running riders, Mr. Perinello said. “I don’t want them to feel the pressure to run on the streets.”

Significantly, most of Gator’s workers are full-time employees with company-wide vacation pay and pensions, as the company has avoided the gig economy model that has attracted Uber and Delivery’s lawsuits. But it does offer contracts for people who want relief or are just looking for short-term work.

“The idea is that if this work is not contractual, it will not work,” Mr. Said Salur. “I request, it will work.” He added: “When you look at the supermarket chain, all these companies, they employ people and they don’t go bankrupt.”

Recruiting employees instead of contractors generates loyalty, but it comes at a cost. Getier buys its products from wholesalers and then charges 5 to 8 percent more than the price of a large supermarket. Critically, prices at smaller local convenience stores are not more expensive.

In Turkey, 95 percent of Dark Stores are independent-owned franchisees, Mr. “They think the system produces better managers,” Salur said. It is a model that Gator can bring to its new markets once it is more established.

But it’s been a busy year. Until 2021, Getty had only operated in Turkey. This year, in addition to the cities of England, Gator’s area has expanded to Amsterdam, Paris and Berlin. In early July, Getty made its first acquisition: Block, another grocery delivery company, which operated in Spain and Italy. It was founded just five months ago.

“It’s growth, it’s development, it’s development” Shri. Said Salur. “This is the moment we breathe.”