Imagine you have Infinite money. Just an unbeatable amount of dollars – the ability to buy anything and destabilize everything. Do you use it to end world hunger? Are you really taking meaningful steps to mitigate the climate crisis? Yes yes, no, you go into space! Or at least you do if you’re Jeff Bezos. Or Richard Branson, CEO of Virgin.

On Tuesday, Bezos Blue Origin will launch a crew, including the former Amazon CEO, his slightly less high-profile brother, a Tribalizing Ktozerian pilot and a Dutch physics student to the outer edge of the planet. (Wired’s own Steven Levy will be reporting live from the launch site, so keep an eye out for his departure.)

If you want to see, here are the details:

  • The launch will be on the website of Blue Origin. Here is the link.
  • The broadcast begins 7:30 a.m. Eastern time on July 20th. The actual launch target is for 9:00 a.m. ET, but expect a delay. (Like all liftoffs, that time depends on the weather, random animal tunes or any technical sniffs. Rocket launches are dangerous, and things can go awry.)

The flight should take about 11 minutes. And experts expect to move beyond the smoothness of things when you include humans and the dangers involved in space flight.

This incident is historical enough. There have only been a handful of crew commercial space launches, and this is the first of Blue Origin. (If you keep scores, Virgin has completed another crew flight. Musk’s SpaceX has been flying people into space for some time, though no civilians yet.) Thanks now for the last minute booking change, the launch is also always in space. There is a difference between carrying both the youngest and the oldest person. It’s especially neat for year-old traveler and former pilot Volley Funk, who was previously denied a lifelong dream of space travel.

Obviously, this launch is a big deal for Bezos as well. The billionaires shut down everyone in the Dude-Bro Cold War eager to make history as the first head of a space tourism brand to throw themselves into the tropics. Branson claimed victory last week with a bombstack mission in his Virgin Galactic shuttle. Bezos will strive for second place, although Blue is of origin Eager to point out The boundaries that make up that space are a bit contradictory. The Bezos gang’s parabolic voyage will take them across the Kerman Line – or 62 miles up, to the U.S. Round number of the Department of Defense that marks the boundaries of space (the Federal Aviation Administration uses a more compassionate 50 miles, where the Brans flew last week.) Nd and keep them there until the abyss is tickled. This will probably be the time to ensure that the spirit of future travels appeals to people with tagged dough.

Of course, these high-altitude ambitions have come under the scrutiny of critics, who point out how all the money can be used to fund public resources like NASA while space billionaires avoid paying taxes. (You know, the agency that has been sending humans into space for 60 years.) Or is it that Bezos has spent the last few decades overseeing a company that has had a serious impact on the planet’s atmosphere and its controversial history with workers’ rights advocates. His effort loses some of his egalitarian “huge leap for mankind” when it is centered around the person who is stuck exactly in the employee’s bottles while on the clock.

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