Intel has spent Over the last few years it has had to jump from one mistake to another and outsource the production of its latest chips to its biggest competitors.

Now, to regain its former glory, the company is betting that it can run a series of difficult manufacturing shifts. But he also hopes the rebranding campaign will convince people that the competition is not far behind.

Intel CEO Pat Petrasinger laid out the roadmap for many of the chips at an event on Monday. It includes new technologies designed to help the company compete with TSMC, a Taiwanese chipmaker that currently makes the most advanced and high-performance computer chips, as well as Samsung in South Korea. The roadmap includes a timeline that will allow executives – and outsiders – to measure Intel’s progress.

In an early sign of success, Intel said Qualcomm and Amazon have agreed to become customers for its new foundry business, where Intel will make chips for other companies; Intel said it would start making chips for those companies in 2024. Gelsinger announced plans for a foundry business in March, after which he rejoined the company where he was once CTO. However, in a shameful move on how the company has lagged behind, Intel also plans to outsource the production of its most advanced chips to TSMC.

Gelsinger said Intel would adopt a new naming scheme for next-generation chips. Currently, chipmakers use the nanometer scale of new chip king processes or “nodes”, Intel uses what is now known as the 10-nanometer process, and TSMC uses what is called the 5-nanometer process.

Once the nanometer scale refers to the actual size of the transistor gate, continuous compression ensures better performance. (The nanometer is a billionth of a meter; human hair is 50,000 to 100,000 nanometers thick.) Intel founder Gordon Moore famously stated in 1965 that advances in chipmaking could be measured by the ability to shrink almost twice. Transistors on the chip every two years.

But the nanometer scale no longer refers to the actual distance on the chip, and Intel and others say its current chips work like those built on TSMC’s 7-nanometer process. It plans to adopt a nomenclature that reflects this, with a new version of its 10 nanometer this year, called the Intel 7, which the company says will deliver 10 to 15 percent better performance per power vote. The next generation in 2023 and 2024 will be called Intel 4 and Intel 3. “

“There’s always the question of where marketing ends and where engineering begins, but this engineering is very much in reality,” Gelsinger told Wire before Monday’s announcement.

Stacey Rasgan, an analyst at Bernstein Research, says the technical roadmap presented by Gelsinger looks promising but will increase pressure on the company to run. “This is all great but the risk is that they get stuck in their throats and it goes wrong again,” he says.

Intel made a series of mistakes under its previous leadership. The company was slow to make changes to mobile computing, which lost market share with Arm, creating a blueprint for energy-efficient chips used by companies including Apple Pal, which uses iPhone, iPad and Arm-based chips. Some mixes.

Intel also became a protector with the rise of artificial intelligence. Nvidia, a “fableless” chip company, capitalizes on this trend with special chips for AI calculations. In July 2020, Nvidia surpassed Intel in market capitalization.

On the manufacturing side, Intel was slower than TSMC to adopt the latest method of etching features in silicon, known as Extreme Ultraviolet Lithography (EUV). On Monday, the company said it would increase the use of UVs, and acquired the first next-generation UV machine from Dutch company ASML, the sole manufacturer of UV machines. The initiative will be costly, as each UV machine costs about 120 120 million.