“Calling all recruiters!” Makana, a 21-year-old student at Seattle’s College Ledge, slammed into her camera in a recent ticket ok video. “These are the reasons you should keep me on the job!”

Ms. Ye furthered the outline of his qualifications. “I’m motivated by confidence, I like to keep tidy, I’m adaptable and I’m a team player,” she said, for companies whose images she worked on were shining on the green screen behind her.

The 60-second video quickly garnered over 182,000 views and hundreds of comments. Users have tagged potential employers. “Someone hired Herr!” Requested a commenter. Ms. Yea said she has received more than 15 job leads, which she plans to pursue after a summer internship.

In the modern job search, the tidy one-page resume is moving the way of the fax machine. It can be accelerated by an application known for viral lip-syncing and dance videos, which makes ticketing resumes popular.

As more college students and recent graduates use the ticket ok to network and find work, the company has introduced a program that allows people to apply for jobs directly. And employers, many facing labor shortages, are interested. Chipotle, Target, Alo Yoga, Sweetgreen and more than three dozen other companies have started hiring people through the app.

The ticket ok resume is central to these efforts. Job applicants submit hashtag videos via #ticketRes Resumes and ticket res creamsums to show off their skills, something like an old personal essay. It includes their contact information and, if they wish, their LinkedIn profile. Employers review videos that must be set publicly, and schedule interviews with applicants that they find most appealing.

This is an effort to help young people “get the bag” and pay, said Kaila Dixon, marketing manager of Ticket OK, who developed the program, in a statement.

They are also an extension of the Ticket OK segment called Ticket OK, where people share job-hunting advice, resume tips and job opportunities. The hashtag #edutokcareer has garnered more than 1.2 billion views since the introduction of Ticket OK in the United States in 2018.

But the resumption of the video has also raised concerns. Given the level of confidentiality in this constitution, employers can potentially nominate candidates based on how they view or treat someone. Much of the networking on Ticket OK is also based on aggregation perspectives, who are not adept at creating content or who have struggled to get even distribution in the application’s feed.

Ticket OK is not the first social platform for which companies have sought benefits. LinkedIn, a professional networking site owned by Micro .ft, is heavily used by both job seekers and recruiters. In 2015, Taco Belle announced internship opportunities on Snapchat, and in 2017, McDonald’s allows people to apply for jobs through the Snapchat tool, known as “Snaplections.” That same year, Facebook began allowing companies to post job openings on their pages and communicate with applicants through Facebook Messenger.

Ticket ok will now move forward with the video app instead of swiping to the more traditional app page. Although ticket ok resumes are open to people of all ages, the top videos submitted by the hashtag belong to the average Z users, most of whom are in college. The application said more than 800 applicants resumed ticketing last week.

“Keeping people in the video or sourcing candidates feels like a natural development of society,” said Karen Spencer, Whistler’s global chief marketing officer, who recently hired an employee at Ticket OK. “We’re all increasingly communicating through video and photos, yet our hiring team feels like 1985.”

Kata Roberts, a 23-year-old student at Brigham Young University in Utah, said the 2001 film “Legally Golden” inspired her ticketing resume. He recreated the popular app video that the main character, played by Elle Woods, Reese Witherspoon, submitted to bid to attend Harvard Law School.

“Please accept this as my formal Elle Woods style video app,” Ms. Roberts wrote in the caption. Her ticket went viral and she is now entering the global business section of ticket ok.

“I didn’t feel like my personality or who I really was was captured in my paper resume,” Ms. Said Roberts. Ticket OK lets him showcase his video skills, such as video editing and public speaking, which might be a line item on a written application, he said, “I had 10 other companies outside of Ticket OK saying, ‘If they don’t want you So we do. ”

Many recruiters are looking beyond certified applications through online networking sites like Online or LinkedIn, said Sherwin Mashayekhi, co-founder and chief executive of Free Agency, a start-up focused on hiring in the tech industry.

“Cover letters are not readable and resumes are not predictable, so alternative formats are needed,” he said. “In the next five to 10 years, it will not be just video. These will be other assessments, such as games for the early stages of the rental process. “

Some companies say ticket ok resumes are a useful way to evaluate candidates for public-facing roles. Chipotle has so far posted over 100 open position applications to keep restaurant team members, said Tracy Lieberman, Chen’s vice president for digital marketing.

“We do real cooking in our restaurant.” “We’re excited to see people’s cooking skills, whether it’s putting chicken on the grill, knife skills that people make guacamole at home and bringing those capabilities to the restaurant.”

World Wrestling Entertainment is also using Ticket Ok Kani to recruit, said Paul Lewesk, WWE’s executive vice president for global talent strategy and development, better known as wrestler Triple H. He said the video resume gave a better understanding of the applicant’s personality, which is something the company values.

“For us, it’s a little different than a regular office fee situation where you’re looking at someone’s background.” “We’re really looking for charisma.”

E-commerce platform Shopify said it started turning to ticket ok to find engineers.

“Everywhere you look today, the tide of protectionist sentiment is flowing. “We have this thing where you can’t explain a technical subject in 5 years, then you probably don’t understand this subject. So it is advisable to have a medium like ticket ok. “

Other employers raised questions about relying on viral to determine a candidate’s eligibility. Lingerie company Ador Mee started experimenting with recruitment through ticket ok in January. Admin Meena Chief Marketing Ch Fisher Chloe Chanudet said she was concerned about who got the most distribution in the feed.

“Women of plus size or color are more likely not to publish their videos or have not been under review for several days.” “The only concern we have is that if their ticket ok resumes, the algorithm could be biased.”

Ticket ok that said it “does not moderate content based on shape, size or capacity.”

Some General Z job hunters said they were not disappointed. Christian Medina, 24, an aspiring product manager who graduated from a college lodge last year, said he got a six-job lead after posting a ticket ok video last month seeking a product management role.

“It’s almost impossible to get a job at the latest standard, and for me LinkedIn wasn’t the most supportive,” he said. “I will definitely continue to use ticket ok resumes.”