A 10-step guide by the makers of MemoryOS
MemoryOS here, We have a saying we repeat over and over again: “Most kickstarters happen before the actual kickstarter.”
Preparation is the key. But if you realize that most of the work has already been done, you should still prepare yourself for a little sleepy night after the launch date. The same common startup mantra applies to your crowdfunding campaign: measure, analyze, and streamline the route.
As you know, crowdfunding fits some B2C products better than others. So to refer you to our product here, MemoriesOS is a gambling app taught by our co-founder, two-time world memory champion, Jonas von Essen, with the help of virtual mind palaces and interactive microlenses.
Before becoming the most funded app on Kickstarter and before it was funded 6,400% (and moving it forward on the Indigogo platform), we spent countless hours researching crowdfunding tips and tricks on the rabbit hole. We also had conversations with many top-level crowdfunding project creators who were kind enough to answer our questions and share bits of knowledge from their experience.
We’re sharing our approach (and secrets) to creating a successful crowdfunding campaign because we know how difficult it can be to start your own product. So here is a complete 10-step guide:
Find a unique idea
You should have a unique idea for a product that solves at least one problem for your target audience. The proven approach is to initially set two main hypotheses and then work on testing them:
- Does your product work and solve the problem as intended, and is it better from there? This is commonly referred to as the “proof of imagination” platform.
- Are there enough people willing to pay to make your product a sustainable business?
You will need to create a base prototype to test the first hypothesis and, if it works, you can work to convert it to MVP or short demo version for your future commercial product. You can then get people to test it for free and prepay for the full version.
Really bringing people back to their interest from their wallet means that you already have customers, not just enthusiasts, and that significantly increases the chances of a successful project.
Yes, it is important that you get people to pay the minimum reservation deposit at this time and then get their commitment to pay the balance for the full product. Really bringing people back to their interest from their let-up means that you already have customers, not just enthusiasts, and that significantly increases the chances of a successful project.
Get user feedback
As soon as you have something to test, do a short survey to better understand your customers by analyzing the reasons why and for what purpose (purpose) they want your product.
Here at MemoriesOS, we called the first couple of our leads a thousand times and had a lot of sensible conversations to help connect our audience on a more audience and emotional level.
Once you have a demo or prototype for testing, don’t forget to add a feedback form at the end of their experience (either for surveys, or collect feedback via email inquiries using Google Forms).