The global Covid-19 epidemic had chilled many industries and their operations, resulting in mass extermination and layoffs. But now, countries are moving back to the “normal”, which in many cases, leads to rent. Today, Smart Recruiters, one of the companies that has created software to streamline the process, is announcing 110 110 million to seize the moment.

The Series E fund is valued at 1.5 1.5 billion, the company has confirmed. The Silver Lake and Water Terminal is leading the round, with former supporters Insight Partners, and the Mayfield Fund.

The investment will be used in two areas. First, SmartRecutors plans to continue to grow the business – its primary customers include Visa, Square, McDonald’s, Ubisoft, Firefly, Biogen, Equinox and public storage among them, and plans to bring this to a more global level. Jerome Ternick, CEO and founder of Smart Reactors, said one of his customers recently took a step in which he had to speed up by 10,000 people in 90 days.

“It’s the scale of the great rehearsal we aim to serve,” he said.

And second, he plans to rent and invest more on the product. In particular, Ternick said the company is considering adding more intelligence to its platform to help customers find the perfect match for the role and provide them with tools to automate them and reduce engagement in the recruitment process of devices.

This is a significant area for growth, and one that even small startups have identified and are building to improve: Yesterday, one of them, Dover, announced Series A.

Tarenk prefers to describe smartcutters as a “recruitment salesforce,” which means it provides a record system for large businesses that can manage 100% of the recruitment process, ranging from sourcing to candidates.

“We are the mothership in tech recruitment, with some .00 vendors integrated into its platform – a sign of how fragmented the wider industry really is,” he said.

(Incidentally Salesforce, is an investor in SmartRecutors, and is currently not working CRM with his portfolio company as he is working as a large-scale CRM behemoth needed to create recruitment, an interesting prospect and it seems like no brainer Will try some day. Ternick won’t comment …)

There are already many application tracking systems on the market that can handle the basics of getting candidates in and managing their progress through screening, interviews, references and hire / rejection cycles – Turnick, in fact founded and sold one of them. That space, but the problem with this is that it is limited and often operates within their own silos. He referred to these ATS systems as the “first pay software” of recruitment software, a pay generation that is now changing.

There are some big changes that are leading to evolution, and especially the growth of smart recruits. One key area is the big shift in “digital transformation”, driven by epidemics, but also a big shift in evolving into cloud-based computing and big data management. The fragmentation in recruitment is enormous, but now we are equipped with many ways to navigate the world of IT and use huge amount of information to our advantage.

But there is another, more cognitive shift. Recruitment, and talent in general, has become an important part of how the company envisions its future success. Get the right people on board and you will grow. Failure to hire properly and you will not and you will also fail.

“This round and our progress is an indication of the fact that CEOs have been forced to be more careful about hiring,” he said. They want to hire as much as possible, he added, but that is fundamentally different from how recruitment has traditionally been approached, focusing on costs per rent.

“This means that recruitment is coming out of administrative functions and into value add and sales and marketing,” he added. (This is another interesting parallel with Dover, which has envisioned its recruitment approach as “orchestration”, commonly associated with sales software.)

The impact of the epidemic has been felt here as well: employees and “hires” are not what they are today. Working remotely has become more acceptable, and what people have come up with in anticipation of a job, and what roles they are coming from when applying, are all very different, and it also demands a different kind of platform to connect with them.

Indeed, that large area – sometimes referred to as the “future of work” – is part of attracting this investment.

“Hiring talent and building human capital is more complex and important than ever, and smart reactors are in a good position to help companies attract and land top talent,” said Shannon O’Neill, managing director and group head at Silver Lake and Water Termin. “Their scale and customer growth is a promise for their strong leadership and industry-leading platform. We look forward to helping you fuel the next development chapter of SmartCutters. “

Interestingly, Terenk noted that, despite the massive layoffs and furloughs in some industries over the past two and a half years, smart reactors have seen growth in business, even from some of the worst moments of the Covid-19. In the last 12 months, bookings have increased by 70%, he said. It’s a sign of how recruitment priorities are really changing, whether it’s smartcructors, or some other kind of company – and there are many, from Tello and Kornstron, to small optimists like Dover, and a salesforce – Can. Spoils in the long run.