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Te Na Moon Entertainment is a new Triple-A game development studio that has attracted over $ 100 million in investment from giant crossfire creator Smilegate.

The team includes star developers such as Taylor Kurosaki, former studio director of Infinity World, and former narrative design lead in Notty Dog. He will also serve as creative director alongside game director Jacob Minkoff, former designer director of Call of Duty: Modern Warfare at Infinity World and lead game designer at Last Used on Nosti Dog.

Their goal is to deliver the best-in-class triple-A game and their roster includes experienced game development talent with credits including Game of the Year award winners and top-selling titles such as Game of Thrones F, R, Fortnight, The Last. . Our Part II, Destiny, Uncard 4: A Thief’s End and many more.

South Korea’s Smilegate has grossed more than .5 10.5 billion from the popular first-person shooter Crossfire, but the company aspires to have a larger audience in the West, said Harold Kim, vice president of business development at Smilegate. Sportsbat. Million 100 million investment is a big hub for a young studio, but it is somehow appropriate in an environment where we have seen રમત 60 billion in the sports industry in the first six months of 2021 – in acquisitions, investments, and public offerings – investment bank Drake According to Star Partners.


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Look at the demand

Above: That’s Not That Moon’s founders: Taylor Kurosaki (left), Tina Kovalevsky, Michael Mumbaur and Nick Cononellos.

Image Credit: It’s no moon

In addition to Kurosaki and Minkoff, No Moon is headed by Michael Mumbaur (CEO, former head of the Visual Arts Group at PlayStation), Tina Kovelevsky (Chief Strategy Officer, Executive Vice President of Giant Squid), and Sonya Sona. ), Nick Cononellos (former Chief Operating Officer, Fischer, formerly Senior Director of Electronic Arts, Barry Genova (Chief Technological Officer G Officer Fisher, formerly Foundation Engineering Lead at Bungi)) and George Ellison (formerly Chief Financial at Fischer).

Is 100 million enough?

Above: Michael Mumbaar is neither That nor Moon’s CEO.

Image Credit: It’s no moon

In the former House Move f Moves space he found office space at the Playa del Rey in Los Angeles, which had a motion-capture studio used to make a variety of films and shows. The Mandlorian, The Lion King, As well as uncharted games. The team already has about 40 people and is shooting to reach 100 by 2022.

“We feel that with a studio of 100 people and a budget of $ 100 million,” we can be quite competitive, “Mumbai said in an interview with Sports.

“We feel that we are with our experience and experienced talent, and with a really pretty budget of 100 million for the new studio which is really unprecedented, we are very confident that we are already in a good position to succeed in it. This space and style, ”Mumbai said.

He said the company would be responsible for how it could move the project forward, although it was possible for Triple-A to surpass the budget for the games and make the company staff at its target level.

“My belief is that we have been very successful in building a very strong core,” Mumbai said. “And our goals are very clear.”


Above: Taylor Kurosaki and Jacob Minkoff worked on Call of Duty and Uncharted.

Image Credit: It’s no moon

The aim is to create unforgettable stories and characters that will further define and expand through the medium, Mumbai said in an interview with Gamesbet.

With staff based in Los Angeles and San Diego, No Moon focuses on the intersection of sports, film and TV and is built on the core values ​​of creativity, collaboration, responsible production methods and personal empowerment. Kurosaki said the company is focusing on attracting the next pay-per-view, which is the genre-defining story for single-player games that it has worked for Call of Duty and Uncharted franchises.

The company is building a diverse team of passionate developers with a wide range of experience levels and backgrounds and is ready for rapid growth. It is currently filling positions in all major branches and plans to reach a staff of about a hundred developers by 2022.

Kim said Smilegate, which currently has more than 670 million registered players and eight million concomitant players, has not completed its expansion and said the company is considering hiring more developers and studios in the West. The company’s latest project, Lost Arc, is a large-scale multiplayer online online role-playing game coming to North America and Europe in 2021.

What’s in the name?

Above: Tina Kovalevsky is the Chief Strategy Officer at Not Moon.

Image Credit: It’s no moon

The name refers to the moment of awe of the original Star Wars movie when Obi-Wan Kanobi realizes that the little moon that travels to his spaceship is not the moon but the space station – The Death Star.

Kurosaki said it refers to the great moments of entertainment that ignited the audience’s imagination and delivered something unexpected.

“We want people to feel like it’s something big, and something that inspires you,” he said. “The name is definitely to stimulate our mission.”


Above: That No Moon is a reference to the original Star Wars movie.

Image Credit: It’s no moon

The company was started when Mumbaur and Kim met in a conference room at an office fee in Irvine, California. They hit him and went to get some Korean barbecue.

“I got to know Mike and I was very impressed with how excited he is,” Kim said. “He wanted to do something very special. I tied up with Mike and really noticed his leadership skills and his ability to run. That was exactly a year ago. And after that, we had many, many meetings. We had a lot, a lot of calls, a lot of discussions about what makes a good team build, what makes a good studio. “

He recruited a team of veterans.

“Tina and I were talking and she knew I was interested in building a new Triple-A studio, and Harold was looking for teams,” Mumbaure said. “It was an opportunity to reach out to a network of people I’ve worked with over the last several decades on my passion style, who is a player, storytelling, action-adventure. We had the opportunity to bring such exceptional talent. “

He added, “Smilegate is ready to invest in such a big ambitious team.”

Kurosaki said he had known Mumbai for many years with Sony’s Visual Arts Services group in San Diego, California. He visited the venue with uncharted creators Amy Henning and Evan Wells – then all part of the naughty dog ​​team on uncharted games – and he said, “We saw the opportunity to make the next leap for our naughty dog ​​games, really. And that’s all Mike and his team did in Sine Diego. “

They continued to work on games like Uncharted 2: Between Thief and Uncharted 3: Drake’s Betrayal.

“We couldn’t have made those games in San Diego without Mike and his group,” Kurosaki said.

With additions like Kovalevsky and Kononellos, Kurosaki felt he had a chance to assemble a dream team. Kurosaki said they will focus on solo-player experiences that will lead to watercolor moments and characters associated with memorable, deep deep storytelling and “stick with you for a long time after you play the game,” Kurosaki said.

Enter Smilegate

Above: Harold Kim is vice president of business development at Smilegate.

Image Credit: Smilegate

Smilegate specializes in free-to-play multiplayer games with live services. But what the company wants with its expansion into the West is to strengthen its storytelling, Kim said. This will not be a multiplayer game.

“We have a shared vision, telling memorable stories with positive uplifting messages, but thought provocative,” Kim said.

I asked Kim if the game would be related to the crossfire universe. But Kim said the company is not talking about this yet and will reveal the story when it is ready to announce the project.

I also asked Kurosaki why he quit his previous dream job at Norty Dog and Infinity Ward.

“Careers are short, relatively speaking, aren’t they?” He said. “Creating these games takes more time and more time. They are big investments and it takes a few more years for all of us. And so we are always looking for new challenges, we are always looking for new creative outlets, and this opportunity is to build a new studio from the ground up with the same culture that can best fit the places I have visited. Before. “

Above: Smilegate has earned more than .5 10.5 billion from Crossfire.

Image Credit: Smilegate

Kurosaki said he’s excited about what they would do if they weren’t part of an empty culture, and if they were starting with a completely empty slate, and if they had a chance to double down on the things they were really successful at. .

“On a creative level, it has really come down to the partnership with Smilegate, where this is mutual trust,” Kurosaki said. “If they think they have the skills and the tools they need to create class-leading stories, fuse the gameplay and the story so tightly that you can’t see where one stops and one starts,” he said. They will have. He did. “

Smilegate admitted that he did not have the strength.

Kurosaki said, ‘This is a reputation project. “[They said] We want something that is singular. We want something that is deep, and it resonates, and we have faith in you to get us there. So that level of confidence was incredible. I thought even though I was running some things, even though I couldn’t get through this. “

Even after this કરોડ 100 million investment, Kim said, “we are very open to discuss other opportunities” to invest in other sports companies in the West.


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