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Sugar CRMA has accelerated the artificial intelligence (AI) capabilities of its Sugarpredic engine for marketing and sales intelligence and added a potential analysis tool that determines the emotional state and purpose of prospects. “

Sugarproduct is available to automate and assist in sales and marketing operations on the Sugar Cell and Sugar Market platform of the company based in California, California. It is also embedded in SugarCRM’s SugarLive multichannel customer communications application, the company said in a statement.

SugarLive said, “It is designed to enable sales and service personnel to track the details of each customer’s interaction, so that they can access customer information at all touch points and channels effortlessly at the moment they need it,” SugarCRM said.

The Omnichannel SugarLive customer service tool is available to SugarCRM customers with a Sugar Service license and provides real-time intelligence to customer service agents who are contacting prospects either online or by phone.

Feasibility analysis works using the natural language process (NLP) and AI to determine the best position for the potential customer, to determine the best language next steps, the company said. This may include enhancing interaction with a supervisor, presenting a “save-the-sale” offer, or advancing an upsell effort.

Making the best first impression

Rich Green, chief technology officer at Sugar CRM, said the sentiment analysis is to help Sugarpredict users better manage critical first interactions with potential customers in the marketing process.

“You rarely get another chance to make a great impression with a customer; It is very important to fix every interaction and connect at the human level, ”he said. “Sales and service professionals are under a lot of pressure, as a customer’s business can win or lose in a single mistake.”

Sentiment Analysis is the latest in a series of AI-driven, marketing-focused improvements in Sugarpredict. Sugar CRM first introduced the software in January as a sales tool for users selling Sugar CRM. Sugarpredix for sale is billed as an automated cloud software software solution that can intelligently enrich customer data entered into a CRM system to ensure quality and compatibility.

In May, SugarCRM made SugarProduct available to users of its Sugar Marketing Intelligence platform to help marketing teams with automated predictive lead scoring.

Sugar Market is a consumer lead-aggregating platform that helps marketing teams with tasks such as evaluating how website visitors interact with digital marketing content; Assist in creating emails, landing pages and forms; Qualifying leads with lead-scoring models; And arranging sales by qualified hand-vias of qualified leads.

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